



PrismaStar is an online search tool that utilises patented search and selection technology to help consumers find their perfect product.
Driven by the natural human decision making process, PrismaStar utilises patented algorithms and display/positioning technology to provide consumers with a distinctive shopping experience. PrismaStar's ease of use gives consumers the confidence to make fully informed purchasing decisions, thereby increasing satisfaction for customers and sales for the merchants.
The search application is licenced to everyone within the online shopping ecosystem, including merchants, merchant affiliates, affiliate networks, and manufacturers.
PrismaStar's patented product search engine enables potential consumers to shop for their desired products or services based on multiple product attributes or specifications, helping consumers make the transition from shopper to buyer more quickly and reliably.
The technology combines an intuitive user-interface with rich data management tools that produce highly accurate and consistent product specification data.
During product selection, the system uniquely sorts the product results list, rather than filtering, thereby allowing users to prioritise selection criteria whilst simultaneously and automatically re-sorting the presentation order of the results, always showing the most relevant products first and never showing zero results found.
Measurement and reporting of user behaviour and preference profiles has resulted in unique, real-time market research data that measures not only who is buying and what they buy, but most importantly, extremely accurate and granular details on why users select certain products over others. PrismaStar collects, aggregates, and licenses this data as an additional commercial offering.
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